Premier TV: what to analyze in streaming services

GPM is the leading media holding in Russia and Eastern Europe, that combines assets in all media segments. 

The company is actively developing its Premier streaming app, and it became necessary to define metrics which may help to calculate business cases, unit economics, and post-analysis of products and promotions to be launched.

We agreed to begin with the following: to audit the current analytical indicators, collect references, look at the experience of other companies in Russia and abroad, and then make a diagram of how the indicators and metrics relate to each other. And on the basis of this material to describe the methodology of forming the cases of launch and post-analysis and make templates for calculations.

The project is in progress, and I will share results after the project is finished.

 


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