Humans is a super-application and fintech startup that operates using MVNO business model. The company's product provides an ecosystem of mobile operator, bank and marketplace services in one mobile application. 

In 2019 the company began preparing to enter the market of Uzbekistan. We conducted several qualitative researches, studied the market, formed a profile of the target audience, studied its needs and current service consumption profiles.
Then, after we identified customer pains, we prepared product development roadmap, set MVP for the launch, tested prices and prepared documentation for implementation in IT.

It took us a little less than a year to implement the MVP from the moment we started preparing and in less than a year we managed to gain more than 1 mln. customers and gain market share of ~4%.

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